Featuring Chinese, Vietnamese and a diversity of South East Asian culinary fare from Thailand and Malaysia. History Established in 2010 Formerly known as Noodles 28. Our first location on 28th Street and 3rd Avenue (Murray Hill) was opened in 1990. We have since moved across to 29th Street and 3rd Avenue, in 2004. The Upper East side location at 85th Street and 2nd Ave was opened in 2000. The name for this location was changed to Ruby Rocks in August 2010. While retaining our patron's favorite Chinese and Vietnamese dishes, we have expanded our menu with a diversity of South East Asian culinary fare which includes Thailand and Malaysia Meet the Business Owner: Ken W. Passion for food. Have been in restaurant business for over 35 years.